Google is now including updates in its policy concerning political content to take into account a unique mandate. In this respect, all of the validated election advertisers will be required to reveal the utilization of artificial intelligence concerning the campaign content. The giant tech platform highlighted the requirement for such disclosures on the 6th of September.
Google Necessitates AI Disclosure for Ads Concerning Political Campaigns
It stated that the requirement of such disclosures is related to synthetic content. According to the company, the respective content inauthentically displays realistic-looking or real events or people. It also mentioned that clarity in the notices is necessary in the areas where consumers will recognize them. The platform discussed ads containing synthetic content generated or changes in a manner that is irrelevant to the assertions of the ad.
The platform added that such ads will not need to complete the disclosure requirements. Google gave examples such as utilizing AI technology for the procedure of editing. This takes into account peripheral edits, defect or color corrections, or resizing. The company asserted that this does not develop accurate representations of real events.
The New Policy of the Tech Giant Applies to Audio, Video, and Image-Based Content
This latest policy is going to apply to audio, video, and image-based content. Its implementation will occur during November this year, the update added. This takes place just a year before the upcoming presidential elections in the United States. The subject of AI-generated content-related disclosures has been a prominent topic since recently.
The possible cause was the emergence of the AI instrument ChatGPT on a mass level. Such tools provide convenience in the creation and circulation of the content. The AI technology is continuously pervasive in diverse fields. Keeping this in view, Google as well as the rest of the well-known tech platforms have been increasing their emphasis on the services and tools concerning AI.
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